The internet’s leading stock image provider, Shutterstock, announces that it will add AI-generated images powered by OpenAI’s DALL-E 2 generative search engine.
The announcement is an expansion of an existing relationship established between the two companies last year. OpenAI said it trained its DALL-E system using data from Shutterstock, and OpenAI CEO Sam Altman added that the data was critical to training DALL-E.
The DALL-E integration is set to launch in the coming months on Shutterstock’s website, which the company says will “enhance creative workflows.”
“We are delighted that Shutterstock is offering DALL-E images to its customers as part of one of the first deployments via our API, and we look forward to future collaborations as artificial intelligence becomes an integral part of workflows. creative work of the artists,” Altman said in a statement.
Shutterstock’s approach may also be a glimpse of how the contributing photographers who inspire these AI models are compensated. The company said it would offer compensation to artists whose works contributed to the development of AI models, as well as royalties whenever their intellectual property is used, but did not provide details beyond that.
Generative art AI models are trained on discarded internet data, in this case, images. While some analysts have argued that these systems use this data as part of fair use, others have argued that AI search engines violate copyrights.
Although growing in popularity with AI evangelists, generative image search engines are closed to the public, with very few commercial applications to date. For example, until the partnership was struck, a company or individual could not easily “license” a DALL-E 2 image. Partnerships with massive image websites, like Shutterstock, can be key. creating a sustainable business model around the emerging technology.
However, not all stock image websites are eager to jump on the generative AI bandwagon. Hot on the heels of Shutterstock’s announcement, competitor Getty Images said it would partner with artificial intelligence firm BRIA to develop “responsible AI” tools focused on image editing, but not the generation.
In an interview with The Verge, Craig Peters, CEO of Getty Images, expressed concern about the legal risks associated with the technology.
“There are a lot of questions right now – about who owns the copyright in this material, what rights were exploited to create this material – and we don’t want to put our clients in that zone of legal risk” , did he declare. The edge. “There have been claims that the copyright belongs to x, y, z, to certain platforms, but I don’t think those questions have been answered.”
Shutterstock currently has AI-based capabilities built into its platform after acquiring three companies, Pattern89, Datasine and Shotzr. These tools mainly work to help users with the image selection process. Its catalog contains more than 200 million royalty-free images and other graphics, as well as video clips and royalty-free music for licensing.
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