The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo estimates that the next-generation Apple TV could be priced at a lower price. even lower price.
In a Tweeter Today, Kuo said a price below $100 would be the “sweet spot” for Apple TV and added that he expects the next-gen model to be “more affordable”.
The second-generation (2010) and third-generation (2012) models of Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there’s priority for a sub-$100 Apple TV, which would better compete with low-cost streaming devices sold by Google, Amazon, and Roku.
Another possibility is that when the next Apple TV launches, the model announced today will remain in the lineup for around $99.
In the meantime, the latest Apple TV 4K is definitely better value than its predecessor. Even though Apple is trying to sell customers the $149 model with 128GB of storage, Ethernet, and Thread support, this device is still a better value than the previous model with 32GB of storage for $179 or 64GB of storage. for $199.
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