WhatsApp is “much more private and secure” than Apple’s iMessage platform, Meta CEO Mark Zuckerberg claimed in a new Instagram post.

Tim CookMark Zuckerberg
In a post sharing a Meta billboard in New York promoting WhatsApp via SMS or iMessage, Zuckerberg said WhatsApp is much better for privacy-conscious users thanks to its end-to-end encryption, ability to make messages disappear after a defined period of time and its availability on multiple platforms.

WhatsApp is much more private and secure than iMessage, with end-to-end encryption that works on both iPhone and Android, including group chats. With WhatsApp, you can also make all new chats disappear with just the press of a button. And last year we also introduced end-to-end encrypted backups. Everything iMessage still doesn’t have.

Apple and Meta have had an ongoing rivalry for some time, with tension between the two tech giants increasing more recently. Meta accused Apple of hurting small businesses and its advertising business by introducing measures allowing iPhone users to opt out of tracking in apps and websites on other websites.

In a staff meeting, Zuckerberg said Meta’s competition with Apple is “very deep” and “philosophical,” pointing to the increasingly competitive AR/VR space Apple is set to officially enter with a headset. early next year.

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